Building Business Logic for Digital Infrastructure

Data centers are the powerhouse fueling cutting-edge technologies that are reshaping our world. Yet ironically, nothing has been built from the ground up for the operators and investors who run them once they’re live—leaving them to wrestle with outdated systems and pour millions into retrofits that overpromise and underdeliver.

Backed by 25 years of experience developing technology for the data center industry, our new company, uLogic, is launching a purpose-built business system for digital infrastructure, engineered from the ground up to embed the commercial and operational logic that maximizes performance post-commissioning. It delivers clarity that operators can act on and investors can trust—connecting everyday quoting and renewals directly to financial outcomes, while laying the groundwork for smarter portfolio and capacity decisions.

Some ask why launch now, with AI reshaping everything? After decades in this space, I’ve learned you don’t run from change, you lean into it. And our industry needs someone to harness this new capability and move us all forward.

Now is the perfect time to innovate. uLogic isn’t just software. It’s a new operating model for digital infrastructure, built to power performance and redefine what’s possible.